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< Green Hills Software to Present and Exhibit at Embedded Systems Conference Silicon Valley 2011

SANTA BARBARA, CA—April 27, 2011 — Green Hills Software, the largest independent vendor of embedded software solutions, will deliver technology presentations at the Embedded Systems Conference in San Jose, CA, during the week of May 2, 2011. In booth #916, Green Hills Software will also demonstrate its latest embedded software solutions.

Green Hills Software announced that Dan O'Dowd, founder and chief executive officer, is sponsoring the exhibit of "Samson," the 66-million-year-old dinosaur skeleton, that will be on display at the "Decode the Past. Embed the Future." experience at ESC, May 2 – 5, McEnery Convention Center, San Jose, California. Dan O'Dowd is also presenting the conference keynote on May 3, 2011 at 10:30 am PT.

Dan O'Dowd's keynote address will examine how technology available today can vastly improve programmer efficiency and productivity. The complexity of programs is constantly increasing making them larger and more difficult to debug. Applying available tools and technology, results in increased product reliability and time-to-market, combined with the lowest cost. Companies' investment in their developers' productivity pays big with superior software and product longevity.

Other Green Hills Software speaker presentations include:

Modern Network Security Protocols for Embedded Systems
When: Tuesday, May 3, 2011, 4:30 pm — 5:30 pm
Where: San Jose Convention Center; Room F1/F2; Track: Reliability, Security, and Performance
Who: David Kleidermacher, Chief Technology Officer, Green Hills Software
Synopsis: Most modern embedded systems have cryptographic security requirements, driven by embedded IP protection, secure remote management, DRM, financial transactions for Internet-connected devices, and more. This class will provide an overview of the latest and most important cryptographic algorithms and protocols, the implications of their use in constrained embedded systems, and loads of other useful advice regarding performance, power consumption, footprint, and key management.

Crypto Inside: Leveraging Security Hardware in Modern Embedded Devices
When: Thursday, May 5, 2011, 8:00 am — 9:15 am
Where: San Jose Convention Center; Room N; Track: Connectivity and Security
Who: David Kleidermacher, Chief Technology Officer, Green Hills Software
Synopsis: With the increasing role of security in embedded systems, cryptography and key management in some form has become a ubiquitous requirement. However, embedded systems designers must incorporate this functionality without blowing the budget on footprint, performance, and cost. This class will provide an overview of the security hardware capabilities, from basic on-chip symmetric key accelerators to Trusted Platform Modules (TPMs) and hardware security modules (HSMs), available in popular embedded microprocessors. The relative tradeoffs in cost, power, and performance will be described as well as ramifications to software and system design.

In booth #916, Green Hills Software will offer a wide range of interesting presentations and demonstrations, including:

  • Theater Presentation
    For almost 30 years, Green Hills Software has worked with its customers to solve the most difficult problems in embedded software development. Join the embedded software experts at the theater in the Green Hills Software booth for a look at some of the most challenging problems we've seen and how we've worked with our customers to overcome those challenges.

  • Automotive In-Vehicle Infotainment
    Green Hills Software will demonstrate the latest in multi-function automotive infotainment on Intel Atom processors. Based on INTEGRITY® Multivisor™, this solution allows the seamless combination of a wide range of infotainment software stacks with time-critical driver information services while providing absolute separation and containment of these different system services - addressing the performance, fast boot and system reliability issues critical to infotainment systems.

  • Multicore Networking
    Green Hills Software will demonstrate the latest advances in high performance, multicore networking running on Freescale Semiconductor's QorIQ® P4080 multicore processor. This demonstration will feature the INTEGRITY SMP RTOS with networking optimized by the P4080's on-chip Data Path Acceleration Architecture (DPAA). In addition, INTEGRITY Multivisor hosts Linux as a guest operating system with efficient hardware-accelerated virtualization – enabling a single chip, multicore high performance networking solution.

  • Advanced Trace-Capable Debugging
    High quality, feature rich, unobtrusive debugging tools dramatically reduce time-to-market and improve device quality. Green Hills will demonstrate its industry-leading MULTI® tools suite, best-in-class compilers, source-level and trace-aware debuggers, the latest in trace probe solutions, along with its lightweight µ-velOSity™ real-time microkernel – all integrated and running on Freescale's ARM®-based Kinetis™ K60 SoC.

  • Multiple Persona Smartphone Platform
    Green Hills Software will demonstrate a revolutionary software architecture for mobile handset manufacturers. Enabled by INTEGRITY Multivisor, this solution allows multiple phone "personas" to be isolated from one another with a simple push button interface to switch between the two modes. Personal information and data can be completely isolated from enterprise business applications and data utilizing this architecture, which will be demonstrated on a Texas Instruments OMAP 4 Tablet Platform.

Additionally, Green Hills will present in Freescale's booth:

  • Presentation in the Freescale Theater
    Title: The QorIQ Difference: Flexible Real-Time Virtualization and Advanced Multicore Debugging
    Presenter: Robert Redfield, Director Partner Business Development, Green Hills Software
    Duration: 20 min presentation

  • Demo: Virtualization and High Availability Networking
    INTEGRITY Multivisor secure hypervisor technology for P4080 enables a high availability virtual appliance to reliably monitor Linux as it processes networking traffic, and if necessary, restart it after a crash or catastrophic fault, all with no additional hardware. In addition, INTEGRITY symmetric multiprocessing (SMP) performs automatic load balancing of the Linux virtual machine, HA virtual appliance and other applications across the 8 cores.

About Green Hills Software

Founded in 1982, Green Hills Software is the largest independent vendor of embedded development solutions. In 2008, the Green Hills INTEGRITY-178B RTOS was the first and only operating system to be certified by NIAP (National Information Assurance Partnership comprised of NSA & NIST) to EAL6+, High Robustness, the highest level of security ever achieved for any software product. Our open architecture integrated development solutions address deeply embedded, absolute security and high-reliability applications for the military/avionics, medical, industrial, automotive, networking, consumer and other markets that demand industry-certified solutions. Green Hills Software is headquartered in Santa Barbara, CA, with European headquarters in the United Kingdom. Visit Green Hills Software at

Green Hills, the Green Hills logo, MULTI, INTEGRITY, Multivisor, and µ-velOSity are trademarks or registered trademarks of Green Hills Software in the U.S. and/or internationally. All other trademarks are the property of their respective owners.

North American Sales Contact:
Green Hills Software, Inc.
30 West Sola Street,
Santa Barbara, CA 93101
Tel: 805-965-6044
Fax: 805-965-6343

Media Contact:
Green Hills Software, Inc.
Barbel French
Tel: 805-965-6044

International Sales Contact:
Green Hills Software Ltd
Fleming Business Centre
Leigh Road
Hampshire SO50 9PD
Tel: +44 (0)2380 649660
Fax: +44 (0)2380 649661

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