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Green Hills Software to Present and Exhibit at Freescale Technology Forum Americas 2010

SANTA BARBARA, CA—June 14, 2010 —Green Hills Software, Inc., the largest independent vendor of embedded software solutions, will exhibit, present and demonstrate the broadest and deepest software solutions for Freescale processors next week, June 21-24, 2010, at the Freescale Technology Forum (FTF), JW Marriott and Ritz-Carlton Convention Centers, Grande Lakes, Orlando, Florida.

Green Hills Software’s embedded software technology thought-leaders will present technical sessions, demonstrate optimized solutions, and exchange ideas in stimulating panel discussions to help embedded designers build and deploy software with maximum performance, absolute security, in the fastest time-to-market. Green Hills will also announce ground-breaking support for newly announced Freescale product families, adding to its already deep and broad support for i.MX applications processors, QorIQ™ communications platforms, PowerQUICC® processors, MPC55xx/56xx and ColdFire® processors for networking, automotive, medical, consumer, industrial and military/aerospace markets.

"Green Hills Software is a vital member of the open and thriving embedded technology ecosystem supporting Freescale solutions, and we’re extremely pleased that they’ll be joining us at the Freescale Technology Forum," said Raja Tabet, software and systems vice president for Freescale’s Networking and Multimedia Group. "We’re excited to host our FTF 2010 program, focused on powering innovation and featuring an impressive lineup of in-depth technical training sessions presented by Freescale and our ecosystem partners, access to industry visionaries, and networking opportunities to help our customers innovate and accelerate time-to-market."

Technical Sessions:

Learn from industry technologists in these 50-minute technical presentations:

  1. Multicore Systems Software Architectures for the QorIQ P4 Processor, presented by Green Hills CTO David Kleidermacher, will explain the major systems software design choices to partition multicore workloads and provide guidance for mapping technical and business requirements.

  2. Bringing Security to Android-based Designs on i.MX51 Processors, presented by Green Hills CTO David Kleidermacher, will explain how i.MX51 hardware features such as ARM® TrustZone™ and powerful cryptographic functionality can be leveraged to meet the growing demand for security in Android-powered devices.

  3. Multicore Debugging Requirements for QorIQ P4 Processors, presented by Joe Fabbre, technical solutions manager, will examine tools requirements to enable maximum visibility into all aspects of software development for the P4 family.

  4. Automotive Toolchain Requirements for MPC56xx Microcontrollers, presented by Greg Davis, director of engineering, will detail the latest techniques and technologies for creating and deploying successful software on Freescale MPC55xx and MPC56xx; including compiler optimizations and benchmarks, managing errata rates, MISRA C, EC++, coding standards, trace debugging, scripted debugging, ISO 26262, IEC 61508 and AUTOSAR.

  5. Developing Secure Virtualized Systems, presented by Gordon Jones, Vice President Embedded Virtualization, will teach the key benefits and design trade-offs of using INTEGRITY® Secure Virtualization; including:

    • Safely migrate legacy software to new QorIQ P1xxx, P2xxx, P4xxx platforms
    • Reliably and securely utilize QorIQ multicore
    • Control power, footprint, bill-of-materials

  6. Comparing QorIQ P4080 Processors to Other Communication Processors, presented by CTO David Kleidermacher, will provide in-depth, unbiased comparisons between the latest multicore communication processors found in the embedded landscape, including case studies.

  7. Modern Methods for Debugging, presented by Joe Fabbre, technical solutions manager, will demonstrate intermediate and advanced debugging and visualization techniques, focusing on "the right tool for the job."

  8. Writing Reliable C/C++ Code, presented by Greg Davis, director of engineering, will describe the top sources of run time errors, and how to avoid them in order to write reliable code.

Green Hills Technology Lab

Discuss design challenges with software experts and see six demonstration kiosks featuring cutting edge software solutions:

Kiosk 1: QorIQ P2020 with Secure Virtualization
Kiosk 2: Industrial Protocols on Safety-Certified Platform
Kiosk 3: P4080 COTS Solutions for Military/Aerospace
Kiosk 4: The Deepest and Broadest Freescale Support
Kiosk 5: Industry-Leading ARM Technology & Products
Kiosk 6: Optimized Tools for Automotive

Freescale Panel: Virtualization Technology from Low-Power Dual-Core to High-Performance Eight Core Solutions and More:

Green Hills CTO David Kleidermacher will participate.

About Green Hills Software
Founded in 1982, Green Hills Software, Inc. is the largest independent vendor of embedded development solutions. In 2008, the Green Hills INTEGRITY-178B RTOS was the first and only operating system to be certified by the NSA to EAL6+ High Robustness, the highest level of security ever achieved for any software product. Our open architecture integrated development solutions address deeply embedded, absolute security and high-reliability applications for the military/avionics, medical, industrial, automotive, networking, consumer and other markets that demand industry-certified solutions. Green Hills Software is headquartered in Santa Barbara, CA, with European headquarters in the United Kingdom. Visit Green Hills Software at

Green Hills, the Green Hills logo, MULTI and INTEGRITY are trademarks or registered trademarks of Green Hills Software, Inc. in the U.S. and/or internationally. All other trademarks are the property of their respective owners.

North American Sales Contact:
Green Hills Software, Inc.
30 West Sola Street,
Santa Barbara, CA 93101
Tel: 805-965-6044
Fax: 805-965-6343

Media Contact:
Green Hills Software, Inc.
Barbel French
Tel: 805-965-6044

International Sales Contact:
Green Hills Software Ltd
Fleming Business Centre
Leigh Road
Hampshire SO50 9PD
Tel: +44 (0)2380 649660
Fax: +44 (0)2380 649661

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