News & Press

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Greg Davis, Director of Engineering, Compilers

Tuesday, July 21, 10:00am - 10:45am

Seattle/Portland

There is no shortage of courses and books written on programming and software design. Yet despite the fact that developers spend 80% of their time debugging code, relatively little attention is paid to debugging. This talk goes over a number of top techniques in how to get to the bottom of problems using a modern debugger and readily available tools. Design techniques to make debugging easier are also discussed.

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Max Hinson, Technical Marketing Engineer

Wednesday, July 22, 11:15am - 12:00pm

Salon 1

Much of the technological innovation in IoT is centered on the protocols, standards, and applications needed to enable new capabilities. Security, however, is largely an afterthought. This talk will discuss the security and privacy challenges introduced by IoT and how developers in the IoT world can use security to gain competitive advantage in their designs and their businesses.

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Joe Fabbre, Director of Platform Solutions

Wednesday, July 22, 12:15pm - 1:00pm

Salon 1

Contrary to popular belief, it is possible to build security and reliable software for the connected car. Managing complexity with provable separation is the key. We take a look at how this is done:

• Examine the current state of security in automotive software including analysis of several recently published attacks
• Understand why hackers might want to target cars
• Review a software architecture and development techniques for building provably secure software leveraging software-based separation as a foundational component of the system
• Consider aspects beyond the software architecture, including management of the development processes, secure boot, software updates, and key management that contribute to the overall security of the system.

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Greg Davis, Director of Engineering, Compilers

Wednesday, July 22, 1:30pm - 2:15pm

Seattle/Portland

While 85% of embedded designs use C and C++, these languages are notorious for allowing unsafe code practices that give hackers a way to attack. This talk shows exactly how to keep your Internet-connected product safe by writing your code properly the first time. Well-proven tools and techniques can be used to augment any software design paradigm and to effectively hack-proof your code. Techniques include coding conventions, automatic run-time error checking, manual compile-time and run-time assertions, static analysis, and the most common mistakes to avoid.

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Max Hinson, Technical Marketing Engineer

Wednesday, July 22, 1:30pm - 2:15pm

Salon 1

Beyond the world of security-conscious embedded engineers, outsiders often laugh at our security warnings about the Internet of Things. And yet an outsider's questions like: 'why would hackers attack my toaster' have some validity. How do we think through the risks with Internet-enabling increasing numbers of consumer devices? This talk presents a perspective synthesized from the embedded community, the security community, and the business community: that the most economically viable attacks for an adversary are those attacks done at scale. And when hacking and malware attacks are at scale, the gain for the adversary may actually be far less than the underlying costs incurred by the manufacturer of the vulnerable device. And thus the prudent manufacturer should be incentivized to design a device hardened against such attacks. While it is likely true that hackers may have little interest in exploiting your personal toaster, an army of malware-infected toasters is an interesting target for future exploits and cybercrime.

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Joe Fabbre, Director of Platform Solutions

Wednesday, July 22, 2:30pm - 3:15pm

Salon 1

Embedded system complexity is growing at a staggering rate and there are no indications that this trend will change any time soon. Complexity is to blame for schedule delays, product quality issues, and ultimately lost revenue due to these and a host of other related factors. In this talk we'll examine techniques for dealing with rising system complexity and a strategy for taming the beast.

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Mike Connors, Senior Field Applications Engineer

Wednesday, July 22, 3:30pm - 4:15pm

Salon 1

Many developers of embedded Linux systems are frustrated by lack of high quality tools to enable efficient debugging. A surprisingly high number of developers resort to logging or printf debugging and the painful process of guessing what might be going wrong in their code. This talk and live demonstration features comprehensive source-level debugging from boot loaders to applications for embedded Linux on the NVIDIA Jetson Tegra K1. It will feature advanced debug techniques that give seamless visibility from application level into kernel modules and save significant time in the debugging process.

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Greg Davis, Director of Engineering, Compilers

Wednesday, July 22, 4:30pm - 5:15pm

Salon 1

Understanding the compilation process is crucial to generating the tightest code from your source code. Compiler technology has not yet run its course, and new cutting-edge optimizations have made enormous execution and code size savings. This talk will survey some optimizations: some are old, but highly effective, while others are virtually unknown outside of the tight knit community of compiler developers. All of them are quite fascinating.