News & Press

Green Hills Software to Present and Exhibit at Embedded Systems Conference Boston 2008

SANTA BARBARA, CA—October 21, 2008—Green Hills Software, Inc., the technology leader in device software optimization (DSO) and real-time operating systems (RTOS), will participate in a variety of functions next week at the Embedded Systems Conference in Boston, Massachusetts. At its show booth #409, Green Hills Software will demonstrate its latest embedded software solutions.

Green Hills Software’s chief technology officer, David Kleidermacher, will chair ESC’s inaugural Virtualization Track.

Software Development Challenges for Multicore Processors, Fact & Fiction
When: Monday (October 27, 2008) 1:00pm —2:30pm
Where: Hynes Convention Center, Boston, MA, room 206
Who: David Kleidermacher, Chief Technology Officer, Green Hills Software
Synopsis: 10% of embedded systems use single chip multicore processors, with this number steadily increasing. Rapid multicore uptake has raised alarms about the perceived difficulties in developing and migrating software to these new architectures. However, contrary to popular belief, the multicore software development ecosystem for embedded systems is quite mature. The larger industry challenge is found in the need for activation energy: software developers must be trained on a new set of tools and techniques for the development, debugging, and run-time management of embedded multicore software. This session will debunk the myths relating to multicore software design difficulties and discuss the multicore software toolbox that developers must adopt to be successful.

Embedded System Applications of System Virtualization
When: Monday (October 27, 2008) 8:30am —10:00pm
Where: Hynes Convention Center, Boston, MA, room 204
Who: Jack Greenbaum, Director of Engineering, Advanced Products
Synopsis: The applications for system virtualization technology in IT infrastructure are well known, including resource optimization and migration ease. But virtualization technology has broader applications in non-IT computer systems, including embedded and hand-held devices. This session identifies the motivations for system virtualization outside of the IT server space, and presents several system architectures for both fielded and in-development systems that use system virtualization in unique ways. The systems include instances that require co-deployment of multiple virtualized guests with security-critical applications, and embedded applications that benefit from a heterogeneous OS architecture.

Panel Discussion
Virtual Platforms: Are They Worth the Investment?
When: Monday (October 27, 2008) 4:45 pm — 5:45 PM
Where: Hynes Convention Center, Boston, MA, room 206
Who: Jack Greenbaum, Director of Engineering, Advanced Products
Synopsis: A new generation of virtual platforms for early software development has emerged, enabling a never-before-seen ecosystem of development tools, hardware models, and services. A panel of representatives of virtual platform providers, model creators, and virtual platform users will explore where the highest returns on investment are, clarify the effect virtual platforms have on the software development process, and debate why the use of virtual platforms has yet to become mainstream and where virtual prototyping technologies are heading in the future.

About Green Hills Software
Founded in 1982, Green Hills Software, Inc. is the technology leader in device software optimization (DSO) and real-time operating systems (RTOS) for 32- and 64-bit embedded systems. Our royalty-free INTEGRITY® and velOSity™ real-time operating systems, µ-velOSity™ microkernel, IPv6-ready TCP/IP networking stacks, GateD® Layer 3 routing, compilers, MULTI® and AdaMULTI™ integrated development environments, DoubleCheck™ integrated static analyzer and TimeMachine™ tool suite offer a complete development solution that addresses both deeply embedded and high-reliability applications. Green Hills Software is headquartered in Santa Barbara, CA, with European headquarters in the United Kingdom. Visit Green Hills Software on the web at

Green Hills, the Green Hills logo, MULTI, INTEGRITY, velOSity, µ-velOSity, AdaMULTI, DoubleCheck and TimeMachine, are trademarks or registered trademarks of Green Hills Software, Inc. in the U.S. and/or internationally. All other trademarks are the property of their respective owners.

North American Sales Contact:
Green Hills Software, Inc.
30 West Sola Street,
Santa Barbara, CA 93101,
Tel: 805-965-6044
Fax: 805-965-6343

Media Contacts:
Green Hills Software, Inc.
Barbel French
Tel: 805-965-6044

International Sales Contact:
Green Hills Software Ltd
Fleming Business Centre
Leigh Road
Hampshire SO50 9PD
Tel: +44 (0)2380 649660
Fax: +44 (0)2380 649661