News & Press

Green Hills Software Joins

Brings Power Architecture Experience to Standards Organization

SANTA BARBARA, CA—June 10, 2008—Green Hills Software, Inc., the technology leader in device software optimization (DSO) and real-time operating systems (RTOS), today announced its membership at the Sponsor level in™, the open organization that develops and promotes Power Architecture™ technology. Green Hills Software is providing leadership and experience to help develop, enable, and promote Power Architecture technology, optimize interoperability, and accelerate innovation. Green Hills Software’s experts are participating in the technical subcommittees, including debugging, hypervisors, operating systems, embedded platform requirements, virtual platforms, and application binary interfaces.

Power Architecture Technology Leadership
Green Hills Software’s software development solution was the first commercial offering for the Power Architecture (formerly known as PowerPC) technology. Since 1993, Green Hills Software’s software development solutions for Power Architecture-based processors have led the industry in software performance, footprint, reliability, and customer satisfaction. Green Hills Software’s INTEGRITY® real-time operating system has been the market-leading, high reliability real-time operating system for Power Architecture since 1997. Deployed in 2003, Green Hills Software’s Padded Cel™ was the first commercial embedded hypervisor targeting Power Architecture solutions. Green Hills Software’s optimizing compilers for Power Architecture technology are most often selected by semiconductor manufacturers for Embedded Microprocessor Benchmark Consortium (EEMBC) benchmark certification.

Power Architecture Ecosystem Leadership
In addition to its innovations around Power Architecture technology, Green Hills Software has led industry efforts to standardize Power Architecture Application Binary Interfaces (ABI), assembly language standards, and debug hardware connectivity standards to enhance interoperability and software reusability for improved customer experience. Green Hills Software works closely with all the Power Architecture semiconductor vendors to help guide hardware directions that impact critical systems software.

“ has established itself as the most productive and effective computer architecture consortium in the embedded systems industry,” said CEO and founder Dan O’Dowd, Green Hills Software. “There is no doubt that this unique collaboration across software and hardware vendors will translate directly into improved products and technologies for end users of Power Architecture solutions.”

“The Power Architecture technology platform, driven in part by, is growing faster than ever and across a growing breadth of markets and applications,” said Ray Bryant, chairman of the board, “We are pleased to have Green Hills Software’s extensive expertise and market insights in and look forward to its collaboration as we accelerate the adoption of Power Architecture solutions.”

About Green Hills Software
Founded in 1982, Green Hills Software, Inc. is the technology leader in device software optimization (DSO) and real-time operating systems (RTOS) for 32- and 64-bit embedded systems. Our royalty-free INTEGRITY® and velOSity™ real-time operating systems, µ-velOSity™ microkernel, IPv6-ready TCP/IP networking stacks, GateD® Layer 3 routing, compilers, MULTI® and AdaMULTI™ integrated development environments, DoubleCheck™ integrated static analyzer and TimeMachine™ tool suite offer a complete development solution that addresses both deeply embedded and high-reliability applications. Green Hills Software is headquartered in Santa Barbara, CA, with European headquarters in the United Kingdom. Visit Green Hills Software on the web at

The open community, formed in 2005, is the organization creating technical standards and community-building programs to simplify the process of designing products with Power Architecture processors.’s mission is to optimize interoperability, accelerate innovation and drive increased adoption of this leading processor architecture. For more details, visit

Green Hills, the Green Hills logo, MULTI, INTEGRITY, velOSity, µ-velOSity, AdaMULTI, DoubleCheck and TimeMachine, are trademarks or registered trademarks of Green Hills Software, Inc. in the U.S. and/or internationally. The Power Architecture and word marks and the Power and logos and related marks are trademarks and service marks licensed by All other trademarks are the property of their respective owners.

North American Sales Contact:
Green Hills Software, Inc.
30 West Sola Street,
Santa Barbara, CA 93101,
Tel: 805-965-6044
Fax: 805-965-6343

Media Contacts:
Green Hills Software, Inc.
Barbel French
Tel: 805-965-6044

International Sales Contact:
Green Hills Software Ltd
Fleming Business Centre
Leigh Road
Hampshire SO50 9PD
Tel: +44 (0)2380 649660
Fax: +44 (0)2380 649661

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