News & Press

Green Hills Software Receives 2006 Frost & Sullivan Award for Market Leadership for Passenger Cars

Award Validates Green Hillsí Continued Success of Technological Innovations for Embedded Software Products and Services
DETROIT, MI, CONVERGENCE 2006—October 16, 2006— Green Hills Software, Inc., the technology leader in device software optimization (DSO) and real-time operating systems (RTOS), today announced that it has received the 2006 Frost & Sullivan Market Leadership Award for the embedded software products and services market for passenger cars. Green Hills Software’s claim to fame has been its continual technological innovations in embedded compilers, debuggers, back-in-time debugging, and reliable, secure, royalty-free real time operating systems, all optimized through close collaboration with key automotive OEMs and Tier 1 suppliers.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research in order to identify best practices in the industry.

"As the recipient of this year’s Frost & Sullivan Market Leadership Award, Green Hills Software has demonstrated its leadership through its strategy, success and innovations for embedded software for automobiles,” said Aravind Seshargiri, research analyst of Frost & Sullivan. “The company is positioned to introduce this market to its proven advancements for reliable and secure electronic module consolidation along with delivering industry leading automotive application generation and debugging techniques.”

The Frost & Sullivan Award for Market Leadership is presented to the company that has exhibited market share leadership through the implementation of market engineering strategies. The award recipient displays excellence in all areas of the market process, including the identification of challenges, drivers, and restraints as well as developing strategies and methods for addressing these market dynamics. Furthermore, the recipient has continually demonstrated solutions for monitoring market changes and for implementing superior strategies. By utilizing these strategies for success, the company has established itself as the market share leader in its industry.

"We are very pleased that Frost & Sullivan has recognized Green Hills Software with their Market Leadership Award for passenger cars," said Dan O'Dowd, founder and chief executive officer of Green Hills Software. "This recognition highlights the success Green Hills Software has achieved by providing our automotive industry customers with complete software solutions that enable rapid time-to-market, lower-per-unit cost and total reliability for all areas of vehicle electronics.”

Green Hills Software introduced its Platform for Automotive Systems in 2005, and is continuously enhancing its technology breadth and depth for this platform. Earlier this year, the company announced that its INTEGRITY and velOSity royalty-free real-time operating systems – both integral elements of the automotive platform – have been certified by TÜV to Safety Integrity Level 3 (SIL3) of the IEC 61508 safety standard. SIL3 is the highest assurance level achievable for an individual software component, such as an operating system ( Major automobile giants have been utilizing Green Hills Software’s cost-effective, reliable technologies in their product lines for many years. Now, these companies can expand their use of Green Hills Software’s technologies for their development of automobile electronics that demand the highest level of functional safety.

For more information on the award, visit

About Frost & Sullivan

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit

About Green Hills Software

Founded in 1982, Green Hills Software, Inc. is the technology leader in device software optimization (DSO) and real-time operating systems (RTOS) for 32- and 64-bit embedded systems. Our royalty-free INTEGRITY® RTOS, velOSity™ kernel, µ-velOSity™ microkernel, compilers, MULTI® and AdaMULTI™ integrated development environments and TimeMachine™ tool suite offer a complete development solution that addresses both deeply embedded and high-reliability applications. Green Hills Software is headquartered in Santa Barbara, CA, with European headquarters in the United Kingdom. Visit Green Hills Software on the web at

Green Hills, the Green Hills logo, MULTI, INTEGRITY, velOSity, µ-velOSity, AdaMULTI and TimeMachine are trademarks or registered trademarks of Green Hills Software, Inc. in the U.S. and/or internationally. All other trademarks are the property of their respective owners.


North American Sales Contact:
Green Hills Software, Inc.
30 West Sola Street,
Santa Barbara, CA 93101,
Tel: 805-965-6044
Fax: 805-965-6343

International Sales Contact:
Green Hills Software Ltd.
Fleming Business Centre
Leigh Road
Hampshire SO50 9PD
Tel: +44 (0)2380 649660
Fax: +44 (0)2380 649661


Media Contacts:
Green Hills Software, Inc.
Barbel French
Tel: 805-965-6044