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Profitable Since 1982 |
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| We're the Only Consistently Profitable Embedded Software Vendor | |||
| Over the last 28 years, investors have lost more than a billion dollars in over one hundred embedded software companies that have
tried to compete with us. Dozens of embedded software startups ran through tens of millions of dollars of venture capital before
going out of business. Ten embedded software vendors succeeded in going public. Yet none of them has ever paid a single dime in
dividends to their investors. And none of them has earned enough money to be able to repay what investors put into it. In contrast, Green Hills Software is an extremely successful business. The $83,000 invested in Green Hills in 1982 has produced over $90,000,000 in net profits (according to generally accepted accounting principles, not proforma earnings). More than $30,000,000 has been distributed to investors as cash dividends! We have been profitable in every year since 1983, with operating profit margin averaging over 20%, so we have never needed any additional capital since 1982 to finance growth. Yet we have grown an average of over 30% per year for the last 28 years, yielding a 20,000% increase in operating earnings per share. We are the only embedded software vendor that has been consistently profitable. We are by far the most profitable embedded software business. We have earned more money and paid more dividends than all other embedded software vendors put together. |
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| Why are We So Much More Profitable Than All Other Embedded Software Vendors? | |||
| We have a totally different business philosophy than most other embedded software vendors. Our business objective is per share
earnings growth, not revenue growth. We are not caught up in the foolish "grow at all cost" dot.com fallacy that leads to excessive
spending and a shockingly high rate of business failures. The dot.com philosophy has dominated nearly every embedded software vendor.
They didn't even care about being profitable until it recently became fashionable. But they have no training, no experience,
and no understanding of how to be profitable. In contrast, we have over 28 years of experience being profitable under all
economic conditions. Our business practices are conservative, our products are outstanding, and our people are exceptional. We only increase our expenses after we increase our revenue. This way, we are prepared to take advantage of economic surges, as we did during the late 1980s and the late 1990s. We are also prepared for economic slumps, such as the early 1990s and the early 2000s, during which we slow our growth and make sure we remain profitable. We have proven that we can maintain high operating margins in good times and bad. This has allowed us to prosper in the embedded software business longer than anyone else. |
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| Why is Our Profitability Important To You? | |||
| Unprofitable companies spend more to deliver their products and services than customers are willing to pay for those products
and services. This is both a comment on the quality of their products and services and proof of their inability to run a business.
They're "selling $1 bills for 80 cents." It's easy for a vendor to make sales when the vendor has foolish investors prepared to make
up the difference between what they charge you for their product and services and what it costs them to deliver those products
and services to you. If your vendor can't cover its costs by what it charges you today, it will eventually have to slash its staff
or raise the prices it charges you. If it doesn't, it will run out of money. Investors are not willing to pour their money down
a rat hole forever. Eventually investors run out of patience waiting for a return on their investment. Then they pull the plug:
shutting down the company or selling it to a competitor. In the last few years, half of the top ten embedded software vendors have
left the business, leaving many of their customers in the lurch. A vendor that is losing
money will cut back research and development, saddling you with obsolete technology, while your competitors have access to the
latest technology. A money-losing vendor will cut back its technical support, delaying your development schedule as you wait
for their skeleton crew to fix your bugs or answer your questions. A money-losing vendor is not worth the risk. The most profitable vendor is the best bet. |
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| Green Hills is the Right Embedded Software Vendor for You | |||
| Our history of profitability proves that for over 28 years, real world customers, like you, have been willing to pay a fair price
for our products and services. Our price covers our costs, enables us to re-invest in R&D and support, finance our growth,
and pay a continually increasing dividend to our investors. This ensures that our investors will not pull the plug or sell the
company to a competitor. In order to survive, we don't have to raise prices, cut our R&D or support staff, or swindle gullible
investors out of their hard-earned money. We are self-sufficient and prospering so we will be around for a long time. As the most profitable embedded software vendor, we have the most earnings to invest in new research and development. This has allowed us to develop the most advanced embedded software development technology. In the future, it will allow us to continue to widen our technology lead over the other far less profitable embedded software vendors. Our consistent profitability proves that we know how to satisfy our customers' needs. And it proves that we know how to run a company that will be in business for a long time. Our investors are very happy with the success of our business so they plan to continue the same policies in the future. This will enable us to remain strong and continue to develop more outstanding products, and to support our customers for many, many years to come. As the most profitable, most technologically advanced, and the most stable embedded software vendor, we are the only vendor worth considering. |
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