The chart below, created from Venture Development Corporation’s (VDC) "The Embedded Software Strategic Market Intelligence Program" study data, shows market share growth from 2001 through 2006.
The chart highlights a significant shift in company and product preference toward Green Hills Software and its products.
Green Hills Software's market share gains of 130% are well above other hard real-time operating system vendors making it the only company showing significant growth over the last five years.
Green Hills Software's market share increase indicates significant strength in the industry both in product offering and customer loyalty.
Market share is a summary of individual customer preferences. Changes in market share indicate the trends in decisions being made by customers who are actually using the products that you are considering. Changes in market share reveal trends in customer acceptance and customer satisfaction.
A company with increasing market share is satisfying its existing customers. Its customers are prospering and buying more. They are also recommending the company to their friends. A company with declining market share is losing its existing customers and failing to attract new customers. Existing customers are reducing purchases either because they are dissatisfied with the products or because they are failing in the marketplace.
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